OL: I'd actually love to move to San Francisco when I'm older. I love the windy weather, the environmentally conscious atmosphere and its historical significance in the world! Having an affinity for American classics only reinforces my desire to live there.
Sunday, February 28, 2010
OL: I'd actually love to move to San Francisco when I'm older. I love the windy weather, the environmentally conscious atmosphere and its historical significance in the world! Having an affinity for American classics only reinforces my desire to live there.
Wednesday, February 24, 2010
Saturday, February 20, 2010
As a result, Schumacher’s clients are extremely loyal and the brand has been regarded as “one of the best kept secrets among fashion editors.” They opened the Berlin Fashion Week A/W 2010 with a “rebel-themed” collection, featuring classic items such as the tweed jacket given modern twists such as metallic finishes and voluminous collars.
La société de mode: Schumacher just recently celebrated its 20th anniversary. How does it feel to be one of the front-runners of Berlin Fashion Week today, and did you ever imagine yourself in this position?
Dorothee Schumacher: Today Schumacher is much bigger than I thought [it would ever be] 20 years ago. However I always knew we wanted to do wearable fashion, which makes women feel good and makes them smile.
LSDM: Did you receive a formal college education, or did you have more of a hands-on experience?
DS: I never had formal training. I knew already when I was young that I wanted to work in fashion. I went to Italy to learn the language. I knew I had to learn Italian because fashion came out of Italy. My parents told me I could go to Italy they said they’d support me if I did training in a luxury house which I did, and I’m so happy I did this because I could SEE the idea behind retail. I learned organization and learned about women and what kind of women who buy fashion. The feedback today is wonderful. Wearable came back from this type of education that she had.
LSDM: It seems like the Italian ateliers have influenced your design aesthetic a lot. However your company is still based in Germany. Do you still feel attached to your native land?
DS: Germany is still home for me. Berlin is a big city, but the workspace is so private, its cozy and we need that. However our company is not sold here, it’s just a meeting place. Our headquarters are in Mannheim.
LDSM: Do you have any muses for your designs, are there any women that you consider to embody the ideals of Schumacher?
DS: Carla was so elegant [before serving as France’s first lady] and at the same time humorous. She was naturally easy and professional, friendly and simply wonderful.”
LSDM: Obviously not advertising your brand may be seen as a risky business move to some. How did you not give into the pressure to place advertisements in magazines and billboards?
DS: The word of mouth is so much stronger than advertising. We do something so much stronger. If one woman tells her best friend…that’s something. One paper cannot express it. We are personal, first and foremost.
LSDM: Well spoken. It seems like you develop such a close relationship with each of your clients. Are there any last words you’d like to share with them?
DS: Trust yourself and play with your feminine side. I would like to tell women that. We are so focused and we are so successful and now we have to learn not to hide the feminine side. It’s out weapon. It’s our prize.
Friday, February 19, 2010
Wednesday, February 10, 2010
Saturday, February 6, 2010
"Trends are specific in Stockholm; people are sensitive to trends and not very individual."
Judging from the glamorous shots we've seen on every Stockholm street style blog out there, that came as quite a shock. To be honest, we didn’t know nearly as much about the world of Swedish fashion as we thought we did. That is, we didn’t know much until we had an interview with the lovely Sweedish designer Ulrika Sandstrom. This Stockholm Fashion Week regular, voted one of Who's Next's top ten designers, opened our eyes to how much fashion can differ from country to country and from city to city and how shoppers don't always understand the effort that goes into a design.
Ulrika is one of those despicable people who grew up to be exactly what they always dreamed of. She’s been sketching and sewing since her childhood and her dream is slowly being revealed...sounds like a Disney movie in the making.
Made for you with love by Ulkria: " I make each and every prototype by hand from start to finish. I've been at it for 6 years and that's what works for me. Unfortuantly, people dont always understand how much work it takes to make a garment. It's not just the construction, but picking out the trims and buttons and fabric and alterations and....well, it's just alot. People want high quality for cheap, like what H&M does. They just don't understand that individualism is worth the price."
(we expected to see thousand dollar garments after this statement, but every thing was under 200 euros! we were pretty darn tempted to buy everything we saw after that.)
Fancy Some Fish and Chips?: "Our latest collection is inspired by England and the Union Jack. We tried to tie it into garments without being overly obvious. Subtlety is definitely key. We really love the regality of cherry reds and wallpaper patterns and I think this might be my favorite collection yet."
Ulrika's A/W 2010 collection makes us twitchy with anticipation for London Fashion Week coming up in just a few weeks. Though honestly, we think this Swede may do a better job repping the Union Jack than some of her fellow English designers. Check out some of her collections scattered above or strut on over to her website to figure out which one suits your fancy.
Bis,
Your editors,
Maddy&Rebecca