Wednesday, April 28, 2010

Street Style: Rue le Bastard
Official Report: On behalf of Rebecca, Maddy and The Fashion Society, we'd like to declare our official findings behind the sleek silhouettes of the French. Surprisingly it has nothing to do with genes or diet, but with cute little suede or leather heeled boots wobbling around on cobblestone all day long. Give it a shot and try sayin' it's not a workout. Plus studies show that picking out outfits that seem effortlessly chic tend to require lots of bending and lifting so of course finding that perfect combination of an easy cotton dress and a heavy oversized coat has more than just the obvious benefits of a bold tenue. So if pumps and bumpy roads are all the exercise a teenager could need, then how do the French boys pull it off? Guess we’re headed back to the lab…


Sunday, April 25, 2010

La société de mode Reader Discount Alert

La société de mode is currently teaming up with Buyitrighthere, a brand new fashion website is focusing on dispelling the myths surrounding Ugg boots. The site is also expanding to include guides on comfortable fashion in general. As Naomi Sanders, the founder of the website, says: "Fashion brings so much more to life if it can be therapeutic and healthy. Often comfort and fashion clash and we sacrifice our sanity to fit into the size 6 dress and live with the blisters from new heels." Naomi will also be introducing designer ranges and brands which attempt to balance fashion and comfort without designer prices. From now until May, you can receive a $30 gift certificate when you purchase something from Buyitrighthere by entering the code 321LASOCIE.

Wednesday, April 21, 2010

Street Style: Rue Hoche

Though we have been seeing more of the sun in Rennes, that doesn't mean that there aren't a few windy days here and there. Clarissa looks spring-time appropriate with her adorable ballet slippers and pleated skirt, yet fights off the wind with her leather jacket and wool scarf. Her bright red bag keeps her ensemble from looking to monochromatic, but we think her best accessory is her hair. Natural and non-fussy healthy hair is the way to go, guys. Plus, it just looks beautiful when it catches the wind.

Sunday, April 18, 2010

Time Out with Laura Hearn from LauraLaura

This "cuteasabutton" jewerly and clothing designer has brought second-hand revamping to a new high. Her sweaters, all soft and cozy vintage finds embroidered with artsy phrases, are irresistably adorable and creative. Yes, we know it's the beginning of the toasty season, but it's totally worth being slightly "chaud" if it means wearing an original LauraLaura creation.

The Fashion Society was able to get in a few words with this creative cutie and somewhere between learning that she picked up her trade from grandma and that each sweater is hand detailed, we came to the conclusion that the Society members just had to hear what Laura Hearn has to say about small towns and the fashion industry.
LSDM: What gave you the idea to make hand embroidered knitwear and how long does it normally take per sweater?

LH: I bought a very plain but gorgeously mustard lambswool jumper in a charity shop and decided it needed something. My nan taught me chain stitch when I was younger - it was about the only stitch i had the patience for, it moves along nice and quickly. I embroidered "I am a Secret" and it was always a talking point, so the label developed from there. Each sweater takes a while but its easy to pick up as and when. I actually really enjoy the sewing, it's easy to get caught up in day-to-day business chores so its nice when it's time to sit down and create.

LSDM:Can you give us a little background about your childhood, your highschool years and what lead you up to this point?
LH:I grew up in a small country town, where everyone knows everyone and there's no topshop. It was a good place to grow up, but somewhere you definitely have to leave to find your way in the world. At school I hovered between being nerdy and rebellious. I'd get told off for turning up in stripy tights, but my homework was always on time. Although by 6th form I got quite lazy, and after an art foundation I think had education fatigue. As a consequence I only did a year of a degree in Graphic Design at Camberwell College of Art - a year that was wonderfully rich in experience. I moved into retail, as a means to pay the rent, but it turned out to be the most valuable experience in carving out my career.

LSDM:What's your favorite collection of all time?
LH:I'm not an avid follower of the shows - I tend to dip in and out, and pick up on colours or themes across a season rather than from a single label. My biggest inspiration is vintage clothing, my taste is hugely eclectic from 20's flapper to 60's mod and everything in between. I love to see designers re-inventing the classics, Burberry's continual development of the trench never ceases to excite me.

LSDM:Can you tell us about your experience in the fashion world?
LH:To be honest I don't have a great deal of "formal" experience, most of what I've learnt has come from working for small boutiques where everyone has to muck in and you get to do a bit of everything. That's the wonderful thing, with the advent of the internet you really can just get out there and give it a go. You don't have to be knocking on the door of Vogue waiting to be noticed, fashion blogs are such an immediate and fresh way of sharing what's new, and readers are in your boutique at the click of a mouse.

LSDM:Have any advice on getting fashion internships and getting your foot in the door?
LH:To be open-minded, the best experience won't necessarily come from "your ideal job". For example, as an intern in a large fashion magazine chances are you'll be doing the Starbucks run and unpacking endless returns but as a sales assistant in a small boutique I was regularly dealing with stylists and helping them pick out items for shoots.

LSDM:How long have you been making hand embrodiered garments?
LH:I guess I must've embroidered that first jumper about 3 or 4 years ago now and I still wear it regularly. I've always customized clothes, in my teens I used to stencil t-shirts with bands logo's because I was too skint to buy the official ones!

LSDM:Where are the thift stores where you find all of your second hand knitwear?
LH:I buy the knitwear from all sorts of places - charity shops, online or from vintage dealers - but trawling through is no hardship, I'm a jumble sale addict. The problem with London nowadays is that the charity shops are a bit too canny. I know it's more money for the charity but I do miss unearthing a proper bargain. When I visit my sister back in Suffolk we always go on an epic charity shop tour - last time I got some stunning vintage micro-mosaic clip on earrings, they were £7 and the little old lady just looked astounded as I handed over the cash - they were literally the most expensive thing in the shop!

and Lastly, do you have any famous last words?
LH:Always dream.
So we're not exactly sure how you "CoCo" but seeing as it must be related to Chanel, we're dying to learn. While we're out Googling feel free to browse though Laura's masterpieces at

Until wednesday

Saturday, April 10, 2010

Society Update: We're off to Provence!

School trips just seem to be appearing one after the other these days with the latest being to the south of France. We're incredibly excited to escape the rain of Rennes and lounge in the sun on sunny beaches. Okay, so maybe we're a little idealistic, but as long as we get to get our fair share of R&R, we'll be happy.

So please have a nice week and remember to stay fabulous.


Wednesday, April 7, 2010

Out and About: Outre Measure

Alright, you caught us; no street style this week. However ne t'inquiete pas, cause this chic boutique is bound to give you as much inspiration as any fashionable frenchie ever could. This goldmine of footwear, hidden just on the corner of Rue Lafayette has some serious shoes. Every color, every size, every season and every price you could ever want is just waiting to be found through two glass door neatly marked Outre Measure. A haven for shoe hoarders, Outre Measure is bound to inspire your closet to look better than ever. After all, a new pair of kicks can really spruce up a wardrobe and save you millions in clothing purchases just keep telling youself that as you whip out that AmEx...

Sunday, April 4, 2010

The Anglomania by Vivienne Westwood for Lee collection

We can't get enough of Vivienne Westwood's collaboration with Lee jeans. She paired up with the jeanswear powerhouse for her showings at Hong Kong and Milan fashion week. The line takes its main inspiration from Vivienne's punk /pirate collections throughout the 70's and 80's but also the dynamic cuts she has developped throughout her career. These designs have been re-interpreted using Lee's extensive knowhow in the field of jeans. The Anglomania by Vivienne Westwood for Lee collection will be distributed by Vivienne Westwood stores as well as through a selected number of retailers world-wide and shall be available July 10th...get your credit cards ready!